Ernst & Young report: Emerging markets show increasing promise for digital earnings potential with China ranked highest among all emerging countries

While the US has the highest digital earnings potential of any country, emerging markets are rapidly growing, according to a recent study conducted by EY to show which countries offer media and entertainment companies the greatest opportunities for earnings from digital media. The study, Riding the new wave: Are you ready for accelerated digital media adoption?, shows that while mature markets still lead the way, emerging markets, led by China, offer significant digital growth opportunities.

A PDF copy of the EY report can be downloaded here

An EY infographic summarising the report data can be viewed here.